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It’s hard to imagine luxury broker Aaron Kirman ever getting stuck in a rut.
The L.A.-based Christie’s International Real Estate broker is the star of CNBC’s Listing Impossible, and has sold over $7 billion in real estate throughout his career, including some of the world’s most noteworthy properties, like Nile Niami’s “The One.”
But he says he is not immune to getting stuck — and each time, he’s had to come up with a new idea for how to dig himself out.
“Whenever I’ve felt like I’ve plateaued, every time, I’ve made a major shift in my business,” Kirman told Inman during a recent conversation.
Kirman and Damian Hall, an agent with the Damian Hall Group at Blackstream | Christie’s International Real Estate, drew on their extensive experience representing some of their markets’ most unique, high-end properties, as well as their experience weathering difficult markets or personal challenges, to share some of their top tips for success with agents at Christie’s International Real Estate’s Agents Conference this week.
When You Hit A Plateau
Aaron Kirman | AKG | Christie’s International Real Estate
“When you’re selling luxury, it takes a lot of strategy, energy, hard work and deep philosophical thought,” Kirman told Inman. “You always want to be better than your last sale.”
But sometimes when an agent makes a name for him or herself at a certain price point, it can be a challenge to prove he or she is capable of surpassing that figure. Kirman said he’s constantly analyzing what kind of alignments and partnerships will take him to the next level, and watching the people at the very top of the market to learn what they’ve done to get where they are.
And each plateau may require a different strategy to push through it, Kirman added.
“It could mean looking at marketing and advertising strategies and changing, it could mean expanding the dollars we’re spending on marketing,” he said. “It could be as simple as adding an assistant, or two, or three. It could be expanding your team, it could be making a team. It could be expanding the team lead generation systems — or it could be as big as switching brokerages.”