Watch: Aaron Kirman On Scaling, Retaining A Luxury Real Estate Team

Watch: Aaron Kirman On Scaling, Retaining A Luxury Real Estate Team

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With any size team, culture is crucial to scaling and retaining team members, Aaron Kirman, Dawn McKenna and Anthony Marguleas told Katie Kossev at Inman Connect Las Vegas.
 
Kirman learned that lesson the hard way when he first started The Aaron Kirman Group at Compass. He started off by trying to grow his team quickly without going through all the necessary steps of ensuring he had the right people, and quickly realized that the size of his team was irrelevant without those right people. ers, Aaron Kirman, Dawn McKenna and Anthony Marguleas told Katie Kossev at Inman Connect Las Vegas.
 
“When I decided to open a team, I was like, ‘Oh, bigger is better,'” Kirman said.
 
“And I realized the first year, bigger is not always better. We had like 40 people on our team and we did the exact same volume that I had without those 40 people.”
 
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