The Power of Staging in Luxury Real Estate
As Aaron Kirman puts it: “Staging a home isn’t just about making it look nice—it’s about creating the right atmosphere. The look, feel, and design must resonate with the target buyer. When done correctly, staging helps buyers emotionally connect, envision themselves living there, and drive faster, stronger offers. In fact, homes with the right staging can sell for 5–10% more and spend less time on the market. In today’s competitive landscape, strategic staging isn’t optional—it’sessential.”
In the world of high-end real estate, first impressions are everything. Luxury buyers aren’t just looking for a house—they’re seeking a lifestyle. Thoughtful, seasonal staging can transform a property, evoking a sense of effortless elegance and exclusivity. Studies show that well-staged homes not only sell faster but also command higher offers. As spring brings a renewed sense of vibrancy, it’s the perfect time to showcase your home’s finest attributes with sophisticated, seasonal styling.
From maximizing natural light to curating an inviting atmosphere, these expert staging strategies will ensure your home captivates affluent buyers and stands out in a competitive market.
Lighten & Brighten: Maximizing Natural Light and Using Seasonal Color Palettes
Spring is synonymous with light, airiness, and renewal—qualities that should be reflected in your home’s staging. Buyers gravitate toward interiors that feel expansive, invigorating, and full of possibility.
Maggie Grillon, Senior Regional Director at Vesta, emphasizes that successful staging strikes the perfect balance between aspiration and livability. “The main goal is for a potential client to be able to envision themselves living there. We’re selling a lifestyle, that their life could be this perfect if they lived there.” That emotional connection comes through in the details: a perfectly styled bed, a cohesive color palette, and the absence of visual clutter. It’s the difference between walking into a space that feels overwhelming versus one that feels calm, curated, and welcoming.
To achieve this, maximize natural light. Swap heavy fabrics for sheer linen and add strategically placed mirrors to enhance brightness and enlarge the space. Introducing seasonal accents like soft pastels, warm neutrals, or crisp whites via throw pillows, statement pieces, and luxury textiles will do wonders in lightening the space. Optimize for natural light whenever possible and mix it with unique lighting fixtures to create a warm, inviting glow. 1632 Stradella Road, listed with Holland Ashrafnia, Aaron Kirman, and Anton Nuovo, executes the importance of natural light well with its ceiling to floor windows.
A bright, luminous home exudes an undeniable appeal, making it feel more spacious and welcoming to potential buyers.
Bring the Outdoors In: Styling with Fresh Florals, Organic Textures, and Airy Layouts
Spring staging should highlight the harmony between indoor and outdoor living, a key selling point in Southern California’s luxury market.
It’s hard to think of Spring without fresh flowers and greenery. Think about incorporating curated floral displays featuring orchids or hydrangeas, or sculptural greenery like fiddle leaf figs or olive trees for an understated yet refined touch inside your home. Organic materials, like natural wood, rattan, and linen textures, are trending due to the harmonious feel of indoor-outdoor living it brings. These can be introduced in your home through statement furniture pieces, woven rugs, or artisanal decor. Additionally, reposition your furniture to enhance flow, helping to create seamless indoor-outdoor connectivity. Maggie Grillon, Sr. Regional Director for Vesta supports this notion by stating “It's crucial to highlight that while functionality is important, staging also requires us to consider the impact of marketing, listing photography, and the natural flow of the space - specifically, where your eye is drawn to when you first enter a room. This often means making design choices that differ from how a homeowner might have arranged their space, such as repositioning a sofa that was originally facing the view. In staging, we aim to avoid the back of the sofa being the first thing people see and instead open up the layout to highlight the room’s focal point.” An open and airy layout is effective at making the guests feel welcome.
This approach not only enhances visual appeal but also reinforces the effortless elegance of a luxury lifestyle.
Luxury Minimalism: Creating a Sophisticated, Decluttered Space That Resonates with Buyers
High net-worth buyers appreciate refined simplicity—every detail should feel intentional. Spring is the perfect season to refresh interiors with a polished, minimalist approach. To touch on this, Kiel Wuellner, the Senior Creative Director with Vesta shared “When staging a property, you want to show the maximum use of the space while keeping in mind that less is more. A high-end property should not be cluttered up, as open areas and restraint accentuate the vast scale of the space.” A great visual for this tip is 1055 Stradella Road, listed by Aaron Kirman. Throughout the space, you can see that everything was thoughtfully placed, letting the masterfully crafted estate speak for itself.
A tip to achieve this look is to declutter thoughtfully. Go for a curated feel for your space and remove excess decor. Incorporate high-quality materials, such as cashmere throws and marble accents, to create a vibe of quiet luxury. Adding a few curated coffee table books, a statement art piece, or a designer tray with fresh-cut flowers can add personality to your home without losing the appeal.
A well-staged, uncluttered home allows buyers to envision themselves living in the space effortlessly.
Seasonal Curb Appeal: Enhancing Entryways, Patios, and Pool Areas
A home’s exterior sets the tone for the entire showing experience. Spring is the perfect time to refresh curb appeal and maximize outdoor entertainment areas.
This is a great time to refresh or reimagine your entryway with a bold seasonal update. In fact, Elle Decor shares some trending front door colors, like earthy greens, fiery reds, sophisticated jewel tones, and moody blues to make a loud first impression before guests step inside. It’s also the time to refresh the landscaping, add potted plants, and add flowers for pops of color. If you want more privacy, consider adding in garden trellis in your backyard. There are many different options to choose from, and Elle Decor lists them all here. It is also the time to ensure that the exterior lighting works and enhances architectural features. Moving to the backyard, arrange chic outdoor furniture with plush cushions and add lighting or fire features to add to the vibe of the area. If there is space for it, an outdoor dining setup would also perform well. Should there be a pool, ensure that the pool is pristine and clean to help elevate the home’s luxurious atmosphere. A beautiful backyard gives more advantage to the seller as luxury buyers often seek homes with a nice indoor-outdoor flow, similar to what’s seen in 1632 Stradella Road, listed with Holland Ashrafnia, Aaron Kirman, and Anton Nuovo.
Since luxury buyers often seek homes with seamless indoor-outdoor living, these enhancements can be pivotal in securing strong offers.
The Art of Atmosphere: Subtle Luxury Touches
Luxury staging goes beyond aesthetics—it’s about creating an experience. From the moment buyers step inside, they should feel a sense of comfort and exclusivity. Maggie Grillon, Senior Regional Director at Vesta, explains:
"From the listing photos to the first time a potential buyer walks into a home, decisions are often made within seconds. Staging helps create an elevated environment, making it easier for buyers to envision themselves living in the space. A well-staged home tells a story, allowing buyers to see the potential of each room—because let’s face it, most people have little to no design experience!"
While trends in staging continue to evolve, the goal remains the same: to create a space that feels curated, inviting, and luxurious. Kiel Wuellner, Senior Creative Director at Vesta, shares that a more eclectic/curated design is in high demand. This means various design styles are brought together for a collected look, think weathered woods, vintage elements, patinated metals, woven materials, and warm colors. A combination of these elements gives the luxury style buyers what they are craving. To achieve this elevated look, consider incorporating high-end touches like Hermès textiles, designer blankets, or vintage accent pieces.
This approach is especially impactful for international buyers, who may opt to buy the house with the staging furniture included if they can visualize it as their home. According to Maggie Grillon, Senior Regional Director at Vesta, they offer the option for buyers to rent the home fully furnished or purchase the pieces that are already installed to aid in a more seamless transition.
These subtle touches evoke a sense of comfort, helping buyers envision the home as their own.
How Proper Staging Leads to Higher Offers and Faster Closings
Staging is more than just decoration—it’s a strategic tool that positions a home for maximum impact. In the luxury market, the right staging enhances perceived value, shortens time on the market, and attracts discerning buyers willing to pay a premium.
By embracing spring’s fresh energy—lightening interiors, integrating nature, and perfecting ambiance—you can elevate your home’s appeal and secure a high-value sale.
When every detail is curated to perfection, your luxury home doesn’t just sell—it captivates.
If you're planning to list this spring, let’s connect to discuss how a tailored staging strategy can elevate your home—and your sale price.
